Once Upon a Brand Story with Jason Moriber Part One

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more! Time Stamps●      [01:23] Q1: What do you prefer, coffee or tea?                  ●      [02:21] Q2: What are some of your favorite books?           ●      [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?                     ●      [07:04] Q4: Have we overused the phrase, “tell your story?”          ●      [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?●      [15:35] Q6: What content is best suited for brands to tell their story?●      [17:51] Q7: What are some of your favorite tools to monitor a story you created?People and Companies, We Mentioned in the Show●      Jason Moriber was our guest today.Episode Length: 20:38Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Direct Download: Right-click here and click “Save As” for a direct download.●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.