Once Upon a Brand Story with Jason Moriber Part Two episode artwork

EPISODE · Feb 19, 2020 · 20 MIN

Once Upon a Brand Story with Jason Moriber Part Two

from PR 360

In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. Part two of a two-part series, we discuss how long brands should “pause” a story, AI and storytelling, exercises to do for storytelling, and more!Time Stamps●      [03:36] Q1: How do you know how long to pause a story? What’s the time frame?          ●      [05:20] Q2: Why there is no more stories about avocado toast.●      [06:04] Q3: Do you think AI will help create stories for brands?                  ●      [08:33] Q4: What exercises can be done to become better storytellers?       ●      [10:55] Q5: What brands are doing really well in the storytelling department?●      [14:47] Q6: Do you think VR and AR will help stories become more immersive? People and Companies, We Mentioned in the Show●      Jason Moriber was our guest today.Episode Length: 20:00Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Direct Download: Right-click here and click “Save As” for a direct download.●      Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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