ONDCP Launches New Public Awareness Effort Focused on Saving Lives Through Drug Prevention

The White House Office of National Drug Control Policy (ONDCP) has launched a new social media awareness campaign on Facebook and Instagram to highlight the life-threatening dangers of illicit drugs, particularly fentanyl.Key highlights include:Impactful Testimony: The campaign features a video with parents who have lost children to drug overdoses, illustrating the devastating effect of the crisis on American families.Warning on Digital Threats: ONDCP Director Sara Carter emphasized that drug traffickers are increasingly exploiting online platforms to sell deadly, fentanyl-laced substances to minors.Corporate Partnership: The initiative is supported by Meta, which is partnering with the ONDCP to amplify the reach of this prevention message across its platforms.Call to Action for Parents: The campaign’s message—"One pill. One death. One is all it takes"—urges parents to monitor their children's online activity and talk to them directly about the lethal risks of drug use.The ONDCP states that this partnership with the private sector is part of a broader "historic action" to decrease drug-related deaths and stop drug use before it starts.