EPISODE · Jun 23, 2011 · 2 MIN
One Bottle, Endless Possibilities (Part 2)
from Baylor University Business Review · host CJ Jackson
Dr. Blaine McCormick travels, teaching basic business lessons to entrepreneurs in developing countries using a simple ubiquitous item – a bottle of Coca-Cola. In this episode, McCormick focuses on the classic four Ps of marketing, which have been around since the 60s.
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One Bottle, Endless Possibilities (Part 2)
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