One company's backstory about building successful cannabis brands

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. On this episode of BofC Live, we connect with Jeff Goldenberg of Abacus and High 12 Brands. As a co-founder of both an agency and a cannabis brand company, Goldenberg's experience, insight and approach to the cannabis sector is unique. He shares the background about how he and his team built the kingsway cannabis brand of High 12 Brands.