One Conversation Away: Podcast Marketing with Tom Schwab

What if the metrics you’re chasing — the downloads, the likes, the impressions — are quietly steering your business in the wrong direction?  In this episode of the Balancing Act podcast, Andy speaks with Tom Schwab — founder and CEO of Interview Valet and author of Podcast Guest Profits. A U.S. Naval Academy graduate and engineer who found his way into marketing, Tom brings a systems mindset to one deceptively simple question — what are you actually optimizing for? — and to the conversations that actually grow a business, from why most podcasts die in their first ten episodes to what it takes for a leader to step out from behind the brand in an AI-driven world.  Along the way, Tom makes the case that the more technology we gain, the more human we become — and that we may all be just one conversation away from the relationship that changes everything.  Tune in to episode 249 to hear Tom’s two mentorship moments — one for the young engineer worried their degree boxed them in, one for the CEO afraid to build a public voice — and his lightning-round reminder that relationships are the one currency inflation has never touched.  AndrewTemte.com