EPISODE · Apr 14, 2026 · 1 MIN

One data source most SEOs are still underusing

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps that traditional ranking metrics miss entirely. She outlines frameworks for analyzing user interaction patterns beyond page views and presents strategies for building custom tools that extract actionable insights from existing data sources. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One data source most SEOs are still underusing

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This episode was published on April 14, 2026.

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