One Fruit, Two Futures: The Campaign Strategies of Cosmic Crisp and Kissabel®

This week on Global Fresh Series, we explore the consumer marketing strategies behind two standout apple varieties: Cosmic Crisp and Kissabel®. While one has built its brand around crunch, consistency, and nationwide appeal targeting the EU consumer with eating experiences; the other captivates shoppers with its striking red flesh and premium positioning. Join us as we unpack how these very different apples are connecting with consumers and carving out their place in the produce aisle. 🍎🎙️#freshapples. #cosmiccrisp. #Kissabel®. #consumers