One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138

Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with the elixir. But here’s the thing about a hero’s journey: it always has a sequel. And the sequel is where it gets real. This is the final episode of The Russell Brunson Show — I’m winding it down and relaunching as a new podcast called Bootstrap Secrets. So to close it out, I’m giving you part two: “One Funnel Away: Evolution,” the presentation from the last Funnel Hacking Live about how we scaled ClickFunnels past a billion dollars in sales. Not the highlight reel — the real version, with all the ups, the downs, and the moments it nearly fell apart. Key Highlights: ◼️The launch that almost killed the company — two years and every dollar of savings gone, a “reverse launch” that stalled out, and the five failed attempts before one event with Mike Filsaime finally cracked it ◼️The “booth babes” funnel — told I could speak at Traffic & Conversion but couldn’t sell, how Dave Woodward funneled a hallway of people into the most talked-about room at the event (and how Dave hired himself on the spot) ◼️Why DotCom Secrets became “the doctrine of the movement” — the book that finally made people get ClickFunnels, and the explosion from a few hundred members to twelve thousand ◼️The London meltdown — landing overseas to thousands of messages (some of them literal death threats) with ClickFunnels down for hours, and the one thing I did instead of hiding that flipped the whole community from rage to support ◼️Why I turned down $110 million — the private conversation with Moz’s Rand Fishkin about VC money, depression, and control that made me walk away from the check Looking back, none of it was sunshine and roses — and that’s exactly the point. Every high came wrapped in a low I didn’t see coming, and the business only survived because I had a team and a community carrying it with me. Like Gary Halbert said, one idea, properly exploited, is worth more than ten lifetimes of hard work — and I’ve watched that one idea change more lives than I ever thought possible. So as I close out this chapter and step into the next one, here’s what I’ll leave you with: what’s the one calling you’ve been carrying that’s worth getting punched in the face for… and who’s in your corner for when it happens? ◼️FUNNEL HACKING LIVE AI: The last Funnel Hacking Live ever is this September in Las Vegas — a smaller, one-time, AI-everything encore, and the room where this whole community comes together one final time. If you’ve never been, this is it. → https://www.FunnelHackingLive.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices