EPISODE · Jan 30, 2026 · 2 MIN

One hire you’d recommend every in-house SEO make

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One hire you’d recommend every in-house SEO make

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This episode is 2 minutes long.

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This episode was published on January 30, 2026.

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