One in three are using AI for personal finance, every week

28 million UK adults are now using AI for personal finance. One in three of them every week.We dig into Lloyds Banking Group's 2025 Consumer Digital Index and what it means for the FS brands trying to stay visible in a world where ChatGPT is doing the top-of-funnel research.Pat shares what happened when he turned Claude Code loose on a year of bank statements. Russell looks at the UX of trust. Paul plays devil's advocate on the sycophants and the scams. And we tackle the data-privacy question every FS marketer should be asking: when ads land in ChatGPT, what does your bank statement say about you?Plus: a jargon buster on ETFs.TakeawaysAI in personal financeTrust and concerns about AIData privacy and security Monetisation through AI advertisingImpact of AI on financial services brandsChapters00:00 - Introduction and Personal Updates04:03 - Exploring AI in Personal Finance08:37 - Trust and Accuracy in AI Financial Advice16:47 - The Future of AI in Financial Planning21:00 - Concerns about data privacy & security26:31 - The Accessibility Challenge of AI Tools27:25 - Monetisation and Advertising in AI28:11 - User Experience and Trust in AI31:13 - Implications for Financial Services Brands35:11 - The Future of Personal AI Assistants39:36 - The Race for Personal and Business Assistants44:05 - Jargon Busters: ETFs