One Link At A Time: The Linktree Story | #192

In this episode of Add To Cart, we are joined by Anthony Zaccaria, the Co-founder andChief Commercial Officer of the brilliant Australian tech company Linktree. What started as a custom web feature for a band has turned into a $1.3 business used by the likes of Selena Gomez, ALicia Keys, Jamie Oliver - oh, and 24 million other content creators. Today, they have 1.2b visits every month and a team of 270 scattered all over the globe. Not bad for a little custom feature! In this chat we cover how Linktree’s content creators and brands utilise Linktree to promote content across all of their channels. We talk about Linktree’s celebrity users, how to avoid burnout when building a unicorn and what happened when Instagram banned them for 20 minutes. Links from the episode:LinktreePaypalSquareVinyl Me, PleaseGo Fund MeSideStage VenturesPackleo | Eco-Friendly eCommerce Packaging (sponsored)Shopify Plus and Incu (sponsored)Questions answered:Where do your clients commonly link to?What are some of the most interesting ways you have seen eCommerce brands utilise Linktree? Can you tell us about some of the benefits you have implemented for your global remote teams?This episode was brought to you by…  PackleoShopify PlusAbout your co-host: Anthony Zaccaria from LinktreeAnthony is the co-founder of Linktree, the market-leading linking platform enabling creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Founded in 2016 and the first of its kind, Linktree is utilised by more than 19 million users globally including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO. Juggling his twin toddler boys on the home front, Anthony also co-founded Australia's leading music and entertainment specialist digital agency, Bolster, and content platform LNWY.CO. Prior to Linktree and Bolster, Anthony was an artist manager and worked across agencies and media including Native Digital and The Sound Alliance, and was revealed to be the man behind an anonymous sandwich delivery hotline taking inner Sydney's by storm in the late 2000s.You can contact Anthony at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community