One marketing firm changed EVERYTHING we know about social media

Is ANYTHING real on the Internet? How did a small-time musician's observations about music promotion blow up the entire world of social media marketing? We trace a story that begins with the band Geese, travels to a little-known SXSW talk, and ends with us rethinking the entire landscape of social media marketing. This story contains a ton of helpful tips for how to get your music to more people. It ALSO contains food for thought that might make you wonder if ANYTHING is real online?LinksThe Fanfare Around the Band Geese Actually Was a Psyop by John Semley for Wired Fake Fans by Eliza McLamb, on her Substack "Words from Eliza" The Secret to How a Song Goes Viral on TikTok, With Digital Marketing Agency Chaotic Good by Billboard On The Record Send us Fan MailSubscribe on YouTubeRecorded ourselves at Secret Spot DTLACameron Ljungkull Augustus Watkins Cocaine Opera - Music PR | Artist & Label Services