EPISODE · Mar 23, 2026 · 23 MIN
One night in Bangkok...
from Managing innovation - creating value from ideas · host John Bessant
The Power of the "Innovation Mash-Up"Ever had a memory so vivid you’d swear it was true, only to find out you made it up? In this episode, we dive into the world of confabulation—the brain’s habit of "hallucinating" details to make sense of a complex world—and discover how this quirky human trait is actually a secret weapon for innovation. From the neon-soaked streets of Bangkok to the high-stakes world of organic chemistry, we explore how "remixing" existing ideas leads to world-changing breakthroughs. Whether it’s Henry Ford borrowing techniques from meatpacking plants or eye surgeons in India adapting the McDonald’s business model, we’ll show you why the best answers aren’t always "new to the world"—they’re just adapted from a different context. In this podcast, you’ll learn about:The Mandela Effect & Mondegreens: Why our brains are natural storytellers that love to fill in the blanks. Recombinant Innovation: How the "collision point" between two different worlds sparks creativity. The Science of Incubation: Why your best ideas often come when you’re dreaming or "switched off." Practical Creativity: How to use tools like "random juxtaposition" to force-fit new connections and solve hard problems. Stop waiting for a lightning bolt of original genius. Learn how to become an "Idea DJ" and start remixing your way to your next big insight. You can find a transcript here
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One night in Bangkok...
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