One On One with Gini Dietrich

Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks. First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about: • Challenges in measuring all media but in different ways • The effect of AI on the PESO model and what’s next • Creating good content still matters most for humans, search engines, and AI Then join us over on the Franchise Freaks podcast for part 2 of our conversation! Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡ http://vendasta.com/franchise https://franzy.com/socialgeek http://hughes.com/franchise https://thunderlymarketing.com/Special Guest: Gini Dietrich.