One On One with Larisa Walega

We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners. Larisa Walega, CGO of Ziebart International and a member of the IFA Board of Directors, is here to share what she sees happening right now in Franchising. We dive deep into: The rise of the Chief GROWTH Officer Her journey into – and discovery of – Franchising AI & tech for franchise growth Building on customer experiences over services And the continued growth and evolution of the IFA Women’s Franchise Committee, which Larisa grew over the past two years as Chair. Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.Special Guest: Larisa Walega.