One Price Held, One Didn’t

Buffalo Trace confirmed the next E.H. Taylor Jr. release will ship at 12 years old, 100.6 proof, and $54.99 MSRP — roughly five dollars under trade projections. National allocation lands around 18,000 bottles, shipping in August. In the same 48 hours, Heaven Hill raised wholesale prices on its value tier while Wild Turkey held 101 flat for a fourth straight year — a real-time contrast in how distilleries handle rising costs.