One Procedure, $1.5M+ in Additional Collections at a 90% Margin: The Best-Kept Secret in Dentistry

Episode 78: Scott sits down again with Justin Warcup, a pediatric dentist in Dallas-Fort Worth, to break down the numbers behind pediatric airway dentistry and the system he built to scale it, called the BRĒTH Method. Cases run $4,000 to $9,000, case acceptance sits at 52%, and in just three months of focused marketing, Justin scaled from 4–5 cases a month to averaging $130K+ a month, increasing his profit by an estimated $1.4 million on top of his existing practice revenue.They dig into the real math: why the procedure costs so little to deliver, and why Justin says it's simpler clinically than routine cases most general dentists already do every day.In this episode:The exact fee range behind this procedure ($4,000–$9,000 per case)The case acceptance numbers: 52%How averaging $130K+ a month in new case starts breaks down to roughly 90% profitWhat the clinical treatment actually looks like, and why it's simpler than most dentists assumeWho can realistically add this to their practice (pediatric dentists, general dentists, and orthodontists)Info on Justin's upcoming BRĒTH Method training event in Dallas-Fort Worth (September 18–19)Learn more about the BRĒTH Method: justinwarcup.comIf you enjoyed this episode, subscribe to the Dental CEO Podcast and leave a review, it helps other dentists find these conversations.🎧 Listen now: www.dentalceopodcast.com