One signal that AI models pick up on (but marketers rarely optimize for)

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers strategic brand mention optimization over traditional link-building tactics and frameworks for positioning products within AI-generated recommendations rather than just earning citations for informational content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers strategic brand mention optimization over traditional link-building tactics and frameworks for positioning products within AI-generated recommendations rather than just earning citations for informational content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One signal that AI models pick up on (but marketers rarely optimize for)

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This episode was published on February 27, 2026.

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