‘One Size Does Not Fit All:’ The Supplement Myth That This CEO Wants to Shatter

Vadim Fedotov, CEO of Bioniq, aims to personalize the supplement market by creating custom pharmaceutical-grade products. Having played basketball on the German National Team, Vadim experienced firsthand the shortcomings of conventional sports supplements. After tearing his ACL, he was prescribed various off-the-shelf vitamins and nutrients, but none provided the relief he needed. This experience made him realize that supplementation must go beyond one-size-fits-all formulas to address individual needs in real time.Now the co-founder and CEO of Bioniq, Vadim offers supplements tailor-made to deliver precisely what your body requires. In this episode, he discusses Bioniq’s innovative AI-powered algorithm, which is built around a proprietary database of over 6 million biochemical data points. Since its launch, Bioniq and its products, Bioniq GO and Bioniq PRO, have attracted over 100,000 users, with 92% reporting significant improvements after just one supplement cycle. Vadim also shares insights on the challenges Bioniq has faced in a highly regulated market and the valuable lessons he’s learned along the way.