EPISODE · Jul 31, 2026 · 48 MIN
One Step at a Time - Joani Baird - #007
from Casual Consulting with Brian Wilkerson · host Brian Wilkerson
This week I sat down with a friend and role model of mine, Joani Baird. Owner of Ori Wines, mom, corporate baller, and the founder of Running for the High of It, a mental health focused run club here in Boise (the most awesome run club in the history of the universe btw).We got to talk about the deeper meaning of Running for the High of It, mental health, the launch of her wine label Ori Wines (OUT NOW!), lessons Joani has learned in the corporate world, and so much more 🤘🏻You rock Joani, thank you so much for your time :)Connect with Joani: 🏃 Running for the High of It — Thursdays, 6:30pm, Wild Child/Push & Pour/The Still 🍷 Ori Wines — oriwines.com00:00 – Intro & getting to know Joani00:36 – The origin story of Running for the High of It03:08 – Growth, proud moments, and impact of the run club07:37 – Mental health stats and why rates are climbing11:05 – Social media, comparison culture, and mental health12:00 – Breaking down expert-backed self-care tips16:17 – Parenting in the social media age & raising her daughter20:05 – Joani's personal mental health routines & staying balanced with a packed schedule23:27 – Her experience in therapy and finding the right fit27:48 – Her corporate career path in food/CPG sales38:58 – Ori Wines — the origin, her brother's story, and what's next47:48 – Where to find Joani, Run Club, and Ori Wines
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This week I sat down with a friend and role model of mine, Joani Baird. Owner of Ori Wines, mom, corporate baller, and the founder of Running for the High of It, a mental health focused run club here in Boise (the most awesome run club in the history of the universe btw). We got to talk about the deeper meaning of Running for the High of It, mental health, the launch of her wine label Ori Wines (OUT NOW!), lessons Joani has learned in the corporate world, and so much more 🤘🏻 You rock Joani, ...
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One Step at a Time - Joani Baird - #007
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