EPISODE · Jun 10, 2026 · 1 MIN

One thing marketers still misunderstand about AI

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at GrowthPath Partners, brings 25+ years of Silicon Valley marketing leadership experience across major tech companies including Juniper Networks, Pure Storage, and Smartsheet. The discussion reveals Adams' three-layer framework for AI marketing success: visibility (showing up in AI search), sentiment (ensuring believable and credible messaging), and recommendation (being suggested for ideal customer situations and problems). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One thing marketers still misunderstand about AI

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This episode was published on June 10, 2026.

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