One Tiny Emoji, One Big Win for Fynbos?

John Maytham speaks to Wikus Engelbrecht, who works with Wild Rescue, a proclaimed nature reserve in the Southern Cape, about the campaign to secure the world's first Protea emoji from the Unicode Consortium. He explains why emojis have become powerful cultural symbols, how greater digital visibility could support conservation awareness, and why putting South Africa's national flower at our fingertips is about far more than just adding another icon to our phones. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists.  A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”.  Thank you for listening to a podcast from Afternoon Drive with John Maytham  Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk  For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x  Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5  Follow us on social media:  CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.