One word that describes the current state of search in the GenAI era

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driven search. She advocates for cross-functional collaboration, executive education about zero-click searches, and structured data implementation to bridge the gap between traditional SEO metrics and the new search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Understand why SEO professionals are falling behind in the GenAI era with Martha van Berkel from Schema App.

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One word that describes the current state of search in the GenAI era

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This episode is 4 minutes long.

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This episode was published on June 20, 2025.

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