One Year Out: How Cities & Brands Win the World Cup Moment

With less than 12 months to go before the 2026 FIFA World Cup, we're diving into what it will take for host cities and global brands to make the most of this generational opportunity. Playfly Sports CEO Craig Sloan sits down with John Kristick, Co-Head of Playfly Sports Consulting and a global soccer veteran that has had a hand in every World Cup since 1994. From city readiness and infrastructure to brand storytelling and fan engagement, this episode is packed with insights on how to activate locally and think globally. Topics include: - Why 2026 will be the most commercially powerful World Cup ever - How the Club World Cup serves as a "dress rehearsal" - Why brands must build cultural relevance now - And, More!