Onions, pop culture & sea-gazing: How being an 'outsider' brings emotional resonance to the science of patient engagement

In this episode, Emma interviews Rasmus, the head of communication at James Lind Care, a clinical trial research organization. Rasmus discusses the challenges of patient recruitment for clinical trials, emphasizing the need for increased awareness, education, and simplified communication. He shares insights on his role in bridging the gap between patients and the pharmaceutical industry, highlighting the importance of understanding patient needs and motivations. Rasmus also talks about the significance of change management in the pharma industry and the necessity of presenting a business rationale for patient engagement. The conversation underscores the value of diverse perspectives and the impact of effective communication in fostering patient participation in clinical research.