Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the maturation of retail media networks. Brands are reallocating budgets to more effective digital advertising channels, notably retail media networks, which offer significantly higher returns on ad spend. Tune in for an insightful discussion about the rise of Retail Media.Stratably’s 2025 CPG OUTLOOK: https://stratably.com/2025-food-cpg-outlook/Media Ads + Commerce’s research from last year about the 3rd wave of Incrementality: https://mediaadsandcommerce.substack.com/p/the-third-waves-incrementality-tideCHAPTERS:(00:00) Today's Topic(00:33) About the Show(00:53) Introduction to CPG Growth Trends(02:17) The Power of Retail Media Networks(03:52) Challenges in Measuring Digital Investments(05:40) The Future of CPG Sales(06:23) Conclusion: Optimizing Digital Presence(06:57) OutroSOCIAL LINKS:Website: https://www.retailmediabreakfastclub.comLinkedIn: https://www.linkedin.com/in/kiri-masters/YouTube: https://www.youtube.com/@retailmediabreakfastclubApple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKbPRODUCED BY:https://aipodcast.ing