Online Communities Surpass Blogs for Generating Customer Engagement

You don’t have to be Mark Zuckerberg, Noah Glass, Biz Stone or any of the other social media moguls to own and operate your own successful online community.   Which is great news, because custom online communities – where customers, clients, or members talk to and support one another - are rapidly surpassing blogs and the major social networking platforms as the very best vehicle for fostering brand loyalty and engagement. That said, what works in theory often fails miserably in practice. That’s why Katie Bapple and Joshua Paul, top experts in the field, have written a new book, The Online Community Blueprint, designed to help even small businesses master the art of online community creation and operation. Katie and Joshua, both executives at Socious, whose software engages more than 1.3 million online community members, are my guests this week on Monday Morning Radio. 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It is the cutting edge of online marketing and too important to ignore.   Photo: Joshua Paul and Katie Bapple, Socious  Posted: September 14, 2015 Monday Morning Run Time: 42 minutes 17 seconds Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200. Limited slots now booking for October and November 2015.