EPISODE · Mar 21, 2022 · 21 MIN

Online Healthcare Communities as a Marketing Tool

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing programs. Communities serve as early warning radar for hospital brands and the interactions within a community reveal sentiment, language, intensity and clues that can dramatically improve reach, resonance and performance of marketing campaigns.

Episode metadata supplied by the publisher feed · Published Mar 21, 2022

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Online Healthcare Communities as a Marketing Tool

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This episode was published on March 21, 2022.

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