Online Healthcare Communities as a Marketing Tool

What this episode covers

Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing programs. Communities serve as early warning radar for hospital brands and the interactions within a community reveal sentiment, language, intensity and clues that can dramatically improve reach, resonance and performance of marketing campaigns.

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Frequently Asked Questions

How long is this episode of SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators?

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When was this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode published?

This episode was published on March 21, 2022.

What is this episode about?

Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing programs. Communities serve as early warning radar for hospital brands and the interactions within a...

Can I download this SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators episode?

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