EPISODE · Aug 12, 2026 · 4 MIN
Online Passes Stores in Prestige Skin Care
from Beauty in Five
Circana: online overtakes stores in prestige skin care. Circana's first-half 2026 read puts online ahead of brick-and-mortar as the top prestige skin-care channel, setting a dated benchmark for distribution planning. (WWD Beauty) Interparfums co-founder says fragrance is 2026's treat spend. Jean Madar tells Cosmetics Business that fragrance, not lipstick, is beauty's affordable-treat category in 2026, a read that bears on assortment and marketing bets. (Cosmetics Business) Natura Q2 profit falls 82%, missing Citi forecast. Natura &Co posted BRL 35 million in Q2 2026 net profit, down 82% year on year and below Citi's estimate, per Premium Beauty News and Cosmetics Business. (Premium Beauty News, Cosmetics Business) Also moving today: Korean hair care is K-beauty’s next breakout category (Cosmetics Business) APR Posts Record Q2 as Cosmetics Revenue Jumps 186% (Global Cosmetics News) E.l.f. Beauty sales soar 36% as Rhode’s new range delivers $27 million DTC sales in one day (Cosmetics Business, Global Cosmetics News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
Circana's first-half read, reported by WWD Beauty, puts online ahead of brick-and-mortar as the top channel for prestige skin care, with shifts also flagged in mass makeup. Cosmetics Business argues fragrance has displaced the lipstick effect as the affordable-treat category in 2026, citing Interparfums co-founder Jean Madar, while trade reaction points to cheaper perfumed balms, milks and mists as the fast-moving formats. Natura and Company posted second-quarter net profit of 35 million Brazilian reais, down 82 percent year on year and below Citi's 137 million forecast, per Premium Beauty News.
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Online Passes Stores in Prestige Skin Care
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