Online Pharmacies: The POM promotion grey area

In this eye-opening episode, we delve into the complex world of advertising regulations for prescription-only medicines and the challenges faced by online pharmacies, telehealth providers, and healthcare marketers. Louis is joined by our guest, James Walmsley, Managing Director of AdverCheck, shares his expertise on: The regulatory landscape and the roles of the MHRA, PAGB, ABPI, and ASA in overseeing advertising practices The grey areas in current guidance and how they may be confusing for some online companies The potential risks to patient safety when consultations become more like e-commerce transactions The impact of these practices on consumer healthcare companies and the future of prescription-to-OTC switches James also discusses the importance of striking a balance between improving access to healthcare and maintaining compliant and safe practices, and offers advice for pharmacies and pharmacists navigating this complex landscape. Whether you're a healthcare professional, marketer, or simply interested in the future of online healthcare, this episode is a must-listen. 🩺💻🧐   https://www.medicodigital.co.uk/