Online Reputation | Episode 5 of “Errol’s Eye On” with Errol Vas | 3 August 2022 (CBP episode 348)

This is the 5th episode of “Errol’s Eye on”, a series dedicated to Errol Vas providing practical marketing and business advice to startups, small to medium-sized enterprises and large multi-national corporations. §§§ Errol stresses the importance of building trust for companies that conduct business on-line and he highlighted 4 ways in which such trust can be built: 1st | “Trust indicators” – include forming or fostering partnerships with other credible parties 2nd | “SEO” – an expansion of the “Search Engine Optimization” approach by seeking to get mentions in 3rd party publications 3rd | Podcasts – hosting or being a guest. A quick Google search reveals that in 2020, there were 850,000 active podcasts 4th | Social Media – LinkedIn is best for “Business-focused” (B2B) transactions. Finally, Errol recommended Buzz Sumo for tracking “what others are saying about” you or your product / service on the internet | https://buzzsumo.com §§§ To learn more about Errol Vas and his work, click on one or more of the following links: Errol Vas Business Website | https://errolvas.com Errol Vas Business LinkedIn profile | https://www.linkedin.com/company/errol-vas-com/ Errol Vas Personal LinkedIn profile | https://www.linkedin.com/in/errolvas/ Errol Vas YouTube channel | https://bit.ly/3mzjRa0 Director of Marketing at Diversitech Global | https://www.diversitech-global.com §§§ Reputation | Marketing | Small Business | Commerce | Social Media | LinkedIn | Technology | Innovation | Podcast | Podcasting | SEO | Search Engine Optimization | Partnerships | Publications | Third Party Relationships | Branding | Awareness | Customer Reviews