Online stores and marketplaces: Why Shopify made SUPchic a raving fan and how Amazon and WooCommerce caused frustrations

With all the possible online marketplaces and stores available today, where does a new seller start? Do they need to be on all marketplaces? Julie Merrill discusses her personal lessons learned and how her expectations differed from what worked with SUPchic, an online store for standup paddle board jewelry, clothing and accessories.  How her technical frustrations led her to Shopify, which has since made her a raving fan and how Amazon has caused frustrations and has yet to be profitable.  Hear all about her journey in this episode. Find out more here: Episode 13