Online Video Gaming and Gambling in Australasia

Online games remain popular around the world and in Australasia, with many online games adopting a "freemium" approach, which means the games are free to play but cost money to obtain in-game items or features. However, this transfer of real money to virtual money and back again has led to an unregulated surge of online gambling in these types of videogames. Government bodies in Australia have not yet identified this form of gambling in their regulations, and enforcing any laws on international companies will be difficult.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.