Online Video's Primary Content Archetypes

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to [email protected]. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode evaluates 4 content archetypes prevalent in online video: casual, professional, branded, and syndicated content. We discuss the creative force (individual vs. corporate) and intended audience size (small vs. large) for each type, and we draw parallels to demonstrate what each group can learn from the others. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Paladin, the premier technology provider for multi-channel networks and digital media companies, including Maker Studios, AwesomenessTV, Studio71, and more. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Visit paladinsoftware.com to learn more or request a product demo.