ontap.daily (August 10th 2026)

In today's episode, John covers a packed three-day period in eCommerce, with a unifying theme: the advertising platforms are raising the bar for who gets full access. From Google expanding its Limited Ad Serving policy to every ad surface, to ChatGPT Ads launching Shopping-style product carousels and conversion-optimised campaigns, eCommerce merchants face a new reality where preparation, not just budget, determines advertising performance. John breaks down what each change means operationally and why the winners this peak season will be the ones who build their infrastructure in August rather than reacting in September.- Google's Limited Ad Serving expansion now throttles unqualified advertisers across all surfaces, including Search and YouTube- Google Ads introduces reporting-only new customer acquisition measurement, decoupled from bidding- ChatGPT Ads rolls out oCPC campaigns, product carousel ads, and defaults to automatic advanced matching on August 17- Why advertiser verification and customer experience quality are becoming prerequisites for full advertising reach- Retail earnings highlights: Ralph Lauren's 14% revenue growth, QVC's Chapter 11 exit, Sysco's AI-driven growth strategy- Same-day ACH payments growth and what faster payment rails mean for eCommerce cash flow- The strategic case for treating August as infrastructure month ahead of AI Max migration and Q4Visit www.ontapgroup.com to learn how On Tap helps eCommerce businesses prepare for what's next.