ontap.daily (August 17th 2026)

Deadlines are converging for eCommerce merchants this week. In this episode, John breaks down the Shopify Managed Markets changes that will reshape international checkout pricing on August 24, why Google Analytics' new custom attribution windows are really a budget allocation decision, and what Lululemon's AI chief departure tells us about the gap between hiring AI leaders and giving them the mandate to execute. Plus: Gemini 3.7 Flash arrives in Google Search, Shopify rolls out DHL Express across Europe, and consumer credit strain data that should inform your peak-season strategy.- Shopify Managed Markets ends DDU support on August 24, what international merchants must do this week- Google Analytics custom attribution windows: how to calibrate them and why defaults are dangerous- Google's budget-constrained bidding change goes live today- How LLM traffic converts differently and what it means for product page strategy- Lululemon's AI chief exits after less than a year, the lesson for eCommerce AI leadership- Gemini 3.7 Flash rolling out in Google Search AI Mode- Shopify adds native DHL Express shipping labels for UK and European merchants- Rising credit card strain and what it means for pre-peak-season planningVisit www.ontapgroup.com for more eCommerce insights, strategy guidance, and to connect with the On Tap team.