ontap.daily (August 21st 2026)

In today's episode, John unpacks what happens when the platforms eCommerce merchants rely on start removing the controls they're used to having. From Walmart's blockbuster Q2 results proving that omnichannel infrastructure is the real eCommerce battleground, to Amazon's drone delivery expansion, to three major ad platforms simultaneously stripping away manual campaign controls, this episode connects the dots across retail, advertising, and platform strategy to help merchants prepare for what's coming next.- Walmart's Q2 FY27 results: 24% US eCommerce growth, 43% surge in store-fulfilled delivery, and what it means for fulfilment expectations- Amazon expanding Prime Air drone delivery to nearly 500 US cities- Microsoft Advertising removing Max CPC controls from October 1, and why it's part of a bigger pattern- Meta AI now managing Meta Ads campaigns through natural language- Google's new AI Max testing tools ahead of September's forced migration- Hyvä Checkout's A/B testing module: how Magento merchants can build a data-driven checkout migration business case- TJX and JD Sports results show why margin protection matters more than revenue growth heading into peak seasonFor more eCommerce insights and expert guidance, visit www.ontapgroup.com.