ontap.daily (August 25th 2026)

In today's episode, John unpacks three developments that are quietly reshaping the eCommerce infrastructure merchants rely on every day. Shopify has announced the deprecation of storefront script tags, with creation blocked from October 1 and all injection ending March 1, 2027, a change that will affect thousands of apps and the merchants who depend on them. Meanwhile, Google is unifying Google Tag and Tag Manager into a single platform with no-code event tracking, creating both opportunity and risk for eCommerce measurement setups ahead of peak season. And ChatGPT Ads adds another round of performance marketing capabilities as it expands into Latin America.- Shopify's script tag deprecation timeline and why October 1 matters more than March 1 for merchants- How to audit which of your installed apps use script tags before the cutoff- What Google's tag unification means for eCommerce tracking and why duplicate event firing is the hidden danger- No-code event tracking: who should own it and what governance looks like- ChatGPT Ads adds automated bidding and view-through conversions; is it time to test?- Walmart's delivery speed expansion and what it means for pure-play eCommerce competitors- The convergence of platform deprecations, measurement changes, and new channels heading into peak seasonFor more eCommerce insights and expert guidance, visit www.ontapgroup.com.