ontap.daily (August 27th 2026)

In today's episode, John unpacks a day defined by visibility, the FTC's new enforcement stance on personalised pricing, Google finally showing advertisers the product titles its AI has been rewriting, and Shopify's Events API expansion that promises more reliable app integrations heading into peak season. The thread connecting these stories? The things happening inside your eCommerce business that you can't currently see, and why that's about to change.Key topics covered in this episode:- The FTC's proposed enforcement policy on personalised "surveillance" pricing and why it's a fundamentally different threat to eCommerce pricing strategies than state-level legislation- Why over 40 surveillance pricing bills across two dozen US states create a patchwork compliance challenge for online retailers- Google Ads' new product titles report that reveals which AI-generated titles are being served in your Shopping campaigns- Shopify's four new Events API topics, Metaobject, MetafieldDefinition, MetaobjectDefinition, and InventoryTransfer, and what they mean for integration reliability during peak season- How real merchants like Povison and Draco Diamond are incorporating AI traffic strategy into their Cyber 5 planning- The SEO "blind spot" between getting the click and converting the visitor- Real-time payments network preparing for cross-border reachEach story comes with clear action items for eCommerce merchants preparing for the busiest trading period of the year.Visit www.ontapgroup.com to learn more about how On Tap helps eCommerce businesses grow, or get in touch if any of today's topics raised questions about your peak season readiness.