ontap.daily (July 30th 2026)

In today's episode, John unpacks a growing blind spot in AI-powered search that most eCommerce businesses haven't spotted yet: ghost citations. New research reveals that up to 62% of AI search citations never name the source brand, meaning your content is helping shoppers make buying decisions while your brand stays invisible. John explains why this is a revenue problem, not a vanity metric, and what merchants can do about it. The episode also covers the AI H1 2026 halftime report, Hyvä's expanding AI ambitions with Claude Opus 5 support for Magento, Shein's mounting US regulatory and tariff challenges, Sainsbury's loyalty integration with Uber Eats, and a critical Amasty security advisory affecting 25 Magento extensions.Why 40-62% of AI citations are "ghost citations" that use your content without naming your brandThe AI H1 2026 halftime report: what changed for eCommerce discoverabilityHyvä AI Anthropic module 1.1.0: what Opus 5 support means for Magento merchantsShein's FTC investigation, $99M Q1 loss, and the impact of de minimis tariff changesSainsbury's and Uber Eats: when delivery partnerships become loyalty integrationsAmasty patches 25 Magento extensions, including one critical remote code execution flawWant to learn more about eCommerce strategy and delivery? Visit www.ontapgroup.com for insights, guides, and expert advice on building better eCommerce experiences.