ontap.daily (July 3rd 2026)

In today's episode, John breaks down how AI is fundamentally changing the way consumers discover products and brands, and what eCommerce merchants can do about it right now. From a groundbreaking million-keyword study revealing where search demand is actually going, to a DTC brand's IPO filing that reveals the power of organic customer acquisition, this episode connects the dots between data strategy, brand building, and the future of retail discovery.A million-keyword study reveals which ecommerce categories are losing search demand to AI, and what's replacing itWhy proprietary data may be the most important asset in your AI visibility strategyReformation's IPO numbers: the one statistic every eCommerce operator should knowTarget's marketplace expansion into K-beauty and trending categories with Forever 21 and ClarksStockX and Stitch Fix show how AI is moving from back-office tool to consumer-facing experienceA Google Ads tactic that cut invalid clicks by 50%The latest on Exemplar Luxury Group's post-bankruptcy financial realityVisit www.ontapgroup.com for more eCommerce insights, strategy guides, and to connect with our team of digital commerce specialists.