ontap.daily (June 11th 2026)

In today's episode, John unpacks a striking new research finding: over half of consumers are now comfortable letting AI manage their entire brand relationship. With nearly a third already instructing AI assistants to prioritise specific brands, the rules of loyalty marketing are being rewritten in real time. John explores what this means for eCommerce merchants and how to ensure your brand stays visible in an AI-mediated world.New Gale research reveals 56% of consumers will delegate brand communications to AI and what that means for your marketing stackSchema.org now shows structured data adoption metrics, giving merchants a competitive benchmark for AI discoverabilityPublishers push back on Common Crawl's content collection for AI training - a tension that could reshape how AI recommends productsA German court rules Google can be liable for false AI Overview claims, with implications for brand accuracyInflation hits 4.2%, a three-year high, reshaping the consumer spending environment heading into summerWalmart Deals and Target Circle Days move to June, creating a compressed summer sale season alongside Amazon Prime DayHyvä releases a Compatibility Checker to de-risk Magento migration projects, plus Default Theme 1.4.6Shopify updates headless checkout SSO documentation for a cleaner developer experienceVisit www.ontapgroup.com for more insights and to connect with the team.