ontap.daily (June 4th 2026)

In today's episode, John unpacks one of the most compelling data points in recent retail earnings: Costco's revelation that personalised product recommendation carousels drove nearly $500 million in digital sales in a single quarter, converting at three times the standard rate. He connects this to a broader pattern emerging from Q1 results, where retailers investing in customer experience and product curation are thriving, while those that haven't are retreating.Costco's personalisation engine generates $500M in quarterly digital sales with 3x conversion liftMacy's reports strong Q1 after investing in merchandising improvements across 200 stores; Bloomingdale's posts its seventh straight quarter of comp gainsUlta Beauty's 11% sales growth powered by prestige beauty, proving consumers will pay up for the right experienceNeiman Marcus's historic downtown Dallas flagship closing for good as Saks Global's bankruptcy proceedsShopify outage disrupts storefronts, checkouts, and admin access - a wake-up call on platform concentration riskGoogle Search Console rolls out AI performance reports and opt-out controls for AI responsesThe PPC role evolves from keyword manager to AI system optimiserHyvä releases ElasticSuite 1.2.8 with Magento 2.4.9 compatibilityFor expert eCommerce guidance and to learn how On Tap can help your business, visit www.ontapgroup.com.