ontap.daily (May 28th 2026)

In today's episode, John unpacks a flurry of Google announcements that are quietly reshaping how eCommerce brands get discovered in AI-powered search, including a new trust signal that could give content-rich merchants a major edge. He also flags an urgent deadline that could wipe out years of advertising data and explores the battle between mass retailers fighting to own the beauty category.Google's new "preferred sources," perspectives carousel, "highly cited" labels for AI Overviews and AI Mode, and what they mean for product discoveryThe SEO-GEO gap: new research reveals what type of content actually wins in AI-generated search resultsGoogle Ads historical data deletion starting in June: what you need to export nowTarget and Walmart's aggressive push into beauty retail, with new staffing models and premium brand expansionsLululemon settles its boardroom feud with founder Chip Wilson after months of public tensionMage-OS 3.0, Magento 2.4.9, and Hyvä 1.4.6: the Magento ecosystem's most coordinated upgrade cycle in yearsWhether you're optimising for AI search, managing ad campaigns, or planning a platform upgrade, this episode has actionable insights you can use today.🔗 Learn more at https://www.ontapgroup.com.