ontap.daily (May 29th 2026)

In today's episode, John unpacks one of the most significant developments for eCommerce merchants this year: Google has added AI shopping visibility insights to Merchant Center, giving retailers their first real window into how products perform across AI-powered shopping surfaces. Combined with new thinking on "brand depth" as the key to AI recommendations and Google's new AI-powered customer acquisition targeting, the landscape for being discovered online is shifting fast. The episode also covers Dick's Sporting Goods' launch of an agentic AI shopping adviser, Best Buy's incoming CEO declaring "we're not just a retailer anymore," new context on the Everlane-Shein saga, tariff refund updates, and a noteworthy Hyvä Checkout payment integration for Magento merchants.Google adds AI shopping visibility insights to Merchant Center, what it means and what to do nowThe "brand depth" framework: why your entire digital footprint determines AI recommendationsGoogle's "new prospects" mode for reaching brand-unaware audiencesDick's Sporting Goods launches Coach by Dick's, an agentic AI adviser built on Adobe Brand ConciergeBest Buy's CEO transition and the pivot to retail mediaEverlane-Shein acquisition: deeper analysis of what went wrongCBP tariff refunds climb to $85 billionHyvä Checkout Airwallex 1.0.0 for Magento international merchantsVisit www.ontapgroup.com to learn more about how On Tap helps eCommerce businesses navigate the rapidly evolving digital commerce landscape.