ontap.daily (May 6th 2026)

The advertising and commerce landscape just shifted in a big way. In today's episode, John breaks down three converging developments that signal a fundamental change in how consumers discover and buy products online, and what eCommerce merchants need to do about it right now.OpenAI's new self-serve ChatGPT Ads Manager: what it offers, early performance data, and why eCommerce brands should pay attentionGoogle AI Max expands to Shopping campaigns with a new AI Brief tool for brand controlGoogle's Universal Commerce Protocol (UCP) checkout moves from AI Mode into main search results - the rise of zero-click commerceA McKinsey/ICSC report forecasts US agentic commerce hitting $1 trillion by 2030, with 68% of consumers already using AI while shoppingWhy structured product data and feed quality are becoming the most important investments in eCommerceHyvä Checkout Adyen Payment v2 3.0.4 released ahead of Magento 2.4.9 GAREI union boycott, Victoria's Secret activist investor battles, and what retail governance fights reveal about digital strategyWhether you're running paid ads, managing a product feed, or planning your 2026 technology roadmap, this episode connects the dots between today's headlines and tomorrow's competitive advantage.🔗 Learn more at www.ontapgroup.com.