ontap.daily (September 11th 2026)

In today's episode, John unpacks three stories shaping the eCommerce landscape heading into peak season. Amazon has quietly begun piloting ChatGPT Ads through its DSP, creating the first unified pathway between the world's largest retail media network and conversational AI advertising. Meanwhile, Primark's historic announcement of UK home delivery, after years of fierce resistance, offers a powerful lesson about channel strategy and competitive pressure. And Deloitte's freshly released holiday forecast reveals where the growth is heading and why AI-powered shopping is accelerating faster than expected.- Amazon DSP now extends campaigns into ChatGPT's conversational ad surfaces, what this means for eCommerce advertisers- Why Primark's surrender to online delivery matters for merchants of every size- Deloitte's 2026 holiday forecast: eCommerce expected to grow up to 8.4% year over year- Target launches AI-powered photo search in its app, and what visual AI means for product discovery- Shopify adds WhatsApp marketing consent at checkout for international merchants- Why content marketing is at a 12-year low, and how eCommerce merchants can capitalise on the quality gapListen for practical steps you can take right now to prepare your advertising, channel strategy, and product data for peak season.Learn more at www.ontapgroup.com.