ontap.daily (September 2nd 2026)

The FTC drops a bombshell lawsuit alleging Amazon secretly overcharged advertisers for over seven years, Home Depot rolls out its AI shopping assistant to every US store, and Anthropic's new watermark creates a new variable for eCommerce content strategy. In this episode, John breaks down what each of these developments means for eCommerce merchants heading into peak season, and what to do about them right now.Topics covered in this episode:- The FTC and 22 states sue Amazon over alleged hidden ad auction surcharges, what it means for eCommerce advertisers' ROAS calculations and budget allocation- Home Depot's Magic Apron AI assistant goes live in all 2,000+ US stores with localised product and aisle-level knowledge- Kohl's Q2 results show AI shopping tools driving higher conversion and revenue per visit- Anthropic's Claude AI watermark and its implications for eCommerce content and SEO strategy- PayPal job cuts and Affirm's zero-interest BNPL growth, what payments shifts mean for merchants- Hyvä's WeltPixel GA4 compatibility module 1.17.4, why Magento analytics maintenance matters before peak season- Actionable steps eCommerce leaders should take this weekWant to learn more? Visit www.ontapgroup.com for insights, resources, and expert guidance on eCommerce strategy, platform selection, and growth.