Onward How Starbucks Fought for Its Life without Losing Its Soul Howard Schultz

In our summary, we’ll provide background on Starbucks' rise to the top of the global coffeehouse industry and the troubles it experienced leading up to the crisis in 2007. Then, we’ll explain the reasons Schultz came back as CEO and his strategies to make the transition as smooth as possible. Finally, we’ll discuss how Schultz revived the company by altering its corporate culture, improving the coffeehouse experience, and reinstating Starbucks’ commitment to uplifting humanity. In our commentary, we’ll delve into the financial crisis, provide context regarding the coffee industry, and offer insights on leadership and business management from various experts.